The recent changes in Google's brand safety policies mean stricter guidelines and more controls for advertisers on YouTube, but the Internet giant is not the only platform that needs to … Read the full story by Laurie Sullivan
Rather than build the technology, Audience Network, Facebook's partners program, will work with qualified mobile Web publishers and a select group of technology partners such as Amazon Publisher Solutions, AppNexus, … Read the full story by Laurie Sullivan
Critically, Snapchat's general popularity has yet to undercut its status among Millennials, according to comScore's 2017 Cross-Platform Future in Focus report. Read the full story by Gavin O'Malley
The latest Deloitte "Digital Democracy Survey" says 80% will skip digital TV/video commercials with over 70% of Millennials and younger Gen Z viewers finding mobile ads to be "irrelevant." Read the full story by Wayne Friedman
Content discovery platform Taboola said it will collaborate with The Trade Desk to enable the ad-tech firm's customers to programmatically buy video and native advertising on Taboola's platform. Read the full story by Tobi Elkin
Despite the obvious privacy issues, Google just threw Maps into the deep end of the world of real-time media and communication. Google Maps users will soon be able to share … Read the full story by Gavin O'Malley
TV stations remain a dominant media-planning component for various political campaigns. Their spot rate prices have grown so much that TV network shows can offer better pricing. Read the full story by Wayne Friedman
The Searchmetrics analysis, which uses metrics to measure paid and organic visibility in search results, identifies the types of businesses that play a major role in search advertising on Google, … Read the full story by Laurie Sullivan
A growing proportion of this revenue coming from channels other than social media platforms, including media and publishing Web sites. Overall native advertising spending will increase 33% from a total … Read the full story by Erik Sass
The Offer Management platform is one of seven prototypes that debuted at the Adobe Summit during the Sneaks session, which showcases the engineering team's prototypes. Read the full story by Laurie Sullivan
Ascend2, a marketing research firm, investigated the most effective email list acquisition tactics in its latest monthly report by polling 255 B2B and B2C marketers on the list growth strategies … Read the full story by Jess Nelson