TV-based retailer QVC has expanded its ecommerce capabilities with a new analytics platform that extends the company's marketing services from television to email and beyond. Read the full story by Jess Nelson

The decision comes amid a good year for the Conde Nast publication. Digital revenues are up 74% year-over-year, while the site had 14.3 million unique views in October, a 26.5% … Read the full story by Sara Guaglione

The company began trading shares under the symbol YEXT and the offering is expected to close on April 19. Yext offers tools to sync its clients' information to more than … Read the full story by Laurie Sullivan

Less than 15% of marketers trust the data their systems report and for good reason. Each platform reports conversions slightly different, so CRM and marketing data from platforms such as … Read the full story by Laurie Sullivan

SpotX said its server-to-server bidding product will allow media owners to integrate third-party header bidders into their yield management programs. The video ad-serving platform said it's enabling publishers to better … Read the full story by Tobi Elkin

Stories -- with lets people share moments from their day in slide-show form -- is proving to be a big success for Instagram. Since January, the number of people using … Read the full story by Gavin O'Malley

Mike Tirone, senior digital marketing strategist at R2integrated, says a targeted framework is key to getting the best content-marketing performance. Once a marketer has developed a targeted, content framework, they … Read the full story by Jess Nelson

With all the buzz around new technology, the latest apps and the future of media, it is easy to assume that everything is moving in the direction of on demand, … Read the full story by Leah Perlmutter