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While Facebook isn't giving up on virtual reality, the social giant is putting its related content efforts on hold. That means Story Studio -- the virtual reality film studio operated … Read the full story by Gavin O'Malley
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On Friday BloomReach publicly unveiled its digital experience platform, which uses AI to deliver real-time personal experiences, leveraging technology from its Hippo acquisition and integrating an
analytics suite to help … Read the full story by Laurie Sullivan
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Ad intelligence platform MediaRadar wanted to see if the long list of brands that said they would boycott YouTube actually did. The backlash by top brands was threatened after some … Read the full story by Laurie Sullivan
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For a place like Newsy, the Scripps-owned video news outlet that presents on Monday at NewFronts, the up cycle in news comes as viewers are also discovering OTT delivery services. Read the full story by P.J. Bednarski

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In a bid to rein in costs, P&G will end its relationship with ad-tech provider AudienceScience. P&G Chief Brand Officer Marc Pritchard has lambasted the digital advertising industry since January … Read the full story by Tobi Elkin
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The self-serve platform, IconicReach, aims to solve inefficiency in influencer marketing, supporting brands looking to find influencers on Instagram who have between 10,000 followers and 250,000
followers. It has been … Read the full story by Laurie Sullivan
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MPP Global's eSuite platform is being rolled out across publications owned by Sacramento-based McClatchy, which it teamed up with last fall. eSuite helps publishers build a paywall to drive
subscription … Read the full story by Sara Guaglione
Commentary
I'm thinking that there will be something seriously creepy about a PPA that sits between me and all of my devices, machine learning its way toward delivering me a branded … Read the full story by George Simpson

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The Sports Illustrated network will produce long- and short-form sports programming, ranging from original series, exclusive documentaries, analysis from Sports Illustrated's experts, fantasy sports
shows and live on-demand programming from … Read the full story by Sara Guaglione