by Joe Mandese
With the ink barely dry on its Oct. 14th acquisition of Razorfish from Microsoft, Publicis has already begun to integrate facets of it with … Read the whole story
COMMENTARY
by Ronald Cornelisse
Twitter and other social networks have rapidly ushered in a new era of SMS. Operators must now manage unpredictable and unprecedented traffic spikes on … Read the whole story
by Mark Walsh
Verizon Wireless Wednesday announced that its forthcoming Droid smartphone from Motorola will hit store shelves Nov. 6 and sell for $200, with a two-year … Read the whole story
COMMENTARY
by Paul Knegten, Eran Shir
Let's boil this display beast down to a 1-2-3. For most of us, it can't compare to our search campaigns, so you should know … Read the whole story
by Laurie Sullivan
MGM Grand wants to take the guilt out of sinning. Tweet a sin on Twitter, along with #mgmsin, and enter to win a free … Read the whole story
by Mark Walsh
Yahoo's relaunched home page has led to an approximately 9% increase in page views and 20% increase in time spent on the site, according … Read the whole story
by Laurie Sullivan
Sprint has broadened a mobile marketing coupon campaign that delivers subscribers discounts on drinks and snacks at more than 500 movie theaters nationwide. Supported … Read the whole story
by Wendy Davis
The Federal Communications Commission's decision to sanction Comcast for blocking peer-to-peer traffic should be vacated because the order "enforced mere policy -- not any … Read the whole story
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by Joe Mandese
Media planners and buyers, especially those focused on digital media, don't always live the most glamorous lifestyles, toiling long hours in front of spread … Read the whole story
by Mark Walsh
The iPhone delivered click-through rates on ads 35% better than the average compared to gaming devices and rival smartphones like the BlackBerry and Android-powered … Read the whole story
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by Gavin O'Malley
In an effort to more effectively target audiences, video ad management and monetization platform Auditude on Wednesday announced a partnership with MTV Networks. Under … Read the whole story
by Gavin O'Malley
Quincy Smith, CEO of CBS Interactive, will step down in January to run his own advisory business, CBS said Wednesday. Smith, who has led … Read the whole story