Auditude Partners With MTV Networks For Online Video Ads

In an effort to more effectively target audiences, video ad management and monetization platform Auditude on Wednesday announced a partnership with MTV Networks.

Under the new agreement, MTV Networks will implement Auditude's Connect video ad management platform across its online portfolio, and improve its ability to extend ad products across a broad set of formats and pricing models.

"Auditude's video advertising platform enables us to more effectively monetize videos on our sites," said Braden Herman, SVP of online advertising operations at MTV Networks.

This latest deployment of the Auditude Connect platform is designed to help content owners and publishers better scale the business requirements and ad serving needs around premium video content.

In March, Auditude closed $10.5 million in a financing led by Redpoint Ventures and including existing investor Greylock Partners. It brought the total raised so far by the Palo Alto, Calif.-based company to more than $23 million.



Auditude works with partners including MySpace and Warner Bros. to help them monetize online video. Its technology automatically analyzes uploaded video clips to identify copyrighted programming -- a "Daily Show" or Colbert segment --and then serves targeted overlay ads within that content.

The company's platform promises Web publishers and big media companies a money-making alternative to copyright takedown notices and other legal means of blocking the distribution of pirated clips online.

MySpace teamed up with MTV last November to use Auditude's platform to monetize MTV-owned clips that users upload to the social network.

In February, MySpace and Warner Bros. began using the system to insert overlay ads in music videos on the site.

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