With the ink barely dry on its Oct. 14th acquisition of Razorfish from Microsoft, Publicis has already begun to integrate facets of it with … Read the whole story
Twitter and other social networks have rapidly ushered in a new era of SMS. Operators must now manage unpredictable and unprecedented traffic spikes on … Read the whole story
Verizon Wireless Wednesday announced that its forthcoming Droid smartphone from Motorola will hit store shelves Nov. 6 and sell for $200, with a two-year … Read the whole story
Let's boil this display beast down to a 1-2-3. For most of us, it can't compare to our search campaigns, so you should know … Read the whole story
MGM Grand wants to take the guilt out of sinning. Tweet a sin on Twitter, along with #mgmsin, and enter to win a free … Read the whole story
Yahoo's relaunched home page has led to an approximately 9% increase in page views and 20% increase in time spent on the site, according … Read the whole story
Sprint has broadened a mobile marketing coupon campaign that delivers subscribers discounts on drinks and snacks at more than 500 movie theaters nationwide. Supported … Read the whole story
The Federal Communications Commission's decision to sanction Comcast for blocking peer-to-peer traffic should be vacated because the order "enforced mere policy -- not any … Read the whole story
Media planners and buyers, especially those focused on digital media, don't always live the most glamorous lifestyles, toiling long hours in front of spread … Read the whole story
The iPhone delivered click-through rates on ads 35% better than the average compared to gaming devices and rival smartphones like the BlackBerry and Android-powered … Read the whole story
In an effort to more effectively target audiences, video ad management and monetization platform Auditude on Wednesday announced a partnership with MTV Networks. Under … Read the whole story
Quincy Smith, CEO of CBS Interactive, will step down in January to run his own advisory business, CBS said Wednesday. Smith, who has led … Read the whole story