Google's DoubleClick has begun testing in-stream video ads on YouTube, allowing Ad Exchange buyers at a handful of companies to use real-time bidding (RTB) … Read the whole story
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While there is value in both upper- and lower-funnel metrics with Facebook, the larger value is in what happens socially as a result of … Read the whole story
In an effort to cut its reliance on ad revenue, The New York Times on Thursday finally unveiled its soon-to-launch subscription service, which will … Read the whole story
Apple and Verizon Wireless have been tight-lipped about early sales of the Verizon iPhone, which launched Feb. 10. But Millennial Media reports the Verizon … Read the whole story
Andrew Altersohn has been named president of Havas Digital North America. His experience with full-service digital agencies dovetails nicely with Havas Digital North America's … Read the whole story
Netflix has been hit with a potential class-action lawsuit for allegedly breaking a federal law aimed at protecting the privacy of people who rent … Read the whole story
