by Tyler Loechner
Twitter this week announced it has acquired TellApart, an ad tech firm specializing in cross-device ad retargeting. According to a Form 8-K filed to … Read the whole story
by Laurie Sullivan
Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursday that aim to change the way marketers allocate budgets and buy advertising … Read the whole story
by Erik Sass
In the digital media era, magazine publishers are also video networks, and one of the biggest publishers is aggressively expanding its programming offerings. At … Read the whole story
by Tyler Loechner
"[Publishers] are embracing programmatic," asserted Jason Kint, CEO of Digital Content Next, at the Publishing Insider Summit in Key Largo, FL, this morning. "[But] … Read the whole story
-
by Tyler Loechner
Yahoo's BrightRoll, a programmatic video ad platform, on Thursday announced a new suite of tools that is intended to help its clients better measure … Read the whole story
by Steve McClellan
The WPP CEO has retained his title as Adland's Pay King for 2014. He was the highest paid Adland chief in 2013 as well, … Read the whole story
by Wayne Friedman
Cablevision Media Sales, a unit of cable TV company Cablevision Systems Corp., has announced a data-driven tool that automates the planning of addressable and … Read the whole story
by Tanya Gazdik
KEY LARGO, Fla. - Douglas Cohen, manager, digital marketing and SEO at ADT home security in Miami, spoke at MediaPost's Mobile Insider Summit about … Read the whole story
COMMENTARY
by Marc Case
A year removed from the MRC lifting the advisory against transacting on viewable impressions (display), the discussion about viewability has reached a fever pitch. … Read the whole story
COMMENTARY
by Andy Maskin
At NY Tech Day, billed as the world's largest tech event, the start-ups represented a wide variety of industries and human pursuits. A handful … Read the whole story