Time Inc. Bows New Shows, Adds Video Partners

In the digital media era, magazine publishers are also video networks, and one of the biggest publishers is aggressively expanding its programming offerings. At its NewFront presentation, Time Inc. announced that it will debut a number of new series created under the aegis of brands including People, Entertainment Weekly, Time and Sports Illustrated.

People’s new lineup includes “Andi’s Apple,” starring former "Bachelorette" Andi Dorfman as she makes her way in New York City as a single ready to mingle; “The Bullseye,” a spinoff from Entertainment Weekly’s last page feature, in which host Tim Stack and sidekicks review the week’s celebrity goings-on with celebrity guests; and “Popography,” hosted by People and Entertainment Weekly Editorial Director Jess Cagle, which looks into the formative experiences and current lifestyles of one star every week.



Rounding out the celebrity offerings, “The Next Star Stylist” is a reality show hosted by style experts at InStyle, pitting ambitious stylists against each other for fame and fortune.

Two online series that debuted last year are returning this year as well: “People Now,” a regular roundup of celebrity news, and Entertainment Weekly’s “Lightbulb.”

Also at the Time Inc. NewFront presentation, Time unveiled a new series, “A Year In Space,” chronicling astronaut Scott Kelly’s year in the International Space Station, while Sports Illustrated previewed “Sports Illustrated Films,” a new video initiative to tell sports stories across different devices and media. Essence unveiled a new docu-series, “Black Girl Magic,” following the lives of six different African-American teenage girls.

Time Inc.’s new video push also includes “40/40 Live,” featuring conversations with celebrities from the fields of music, sports, and beyond. A collaboration with hip-hop business mogul Jay-Z’s production company Life + Times, the show is hosted by WNBA point guard Skylar Diggins and filmed at JAY Z’s “The 40/40 Club,” a luxury sports bar.

Another new program, “At The Table,” mixes pop culture banter with lifestyle and cooking tips, while “Building Hope” follows the work of Operation Finally Home, a program building mortgage-free homes for disabled veterans. Finally, “Social Currency: The New Famous” looks at the lives of social influencers who have achieved celebrity online.”

In addition, Time Inc. announced a number of new video distribution partners, including Amazon.com, where Time Inc. video will be available under Amazon Video Shorts; CBS Local Digital Media and its network of Web sites; Cumulus and its network of over 450 radio station sites, Gannett; and Nexstar Broadcasting, among others.

Advertising capabilities offered by the Time Inc. video network include run-of-network, full-sponsorship opportunities, audience segmentation and contextual targeting.

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