RTBlog
Wow, so now, at least, I know people are reading RTBlog. That's the good news. The bad news is that now I know if I shoot from my hip, as … Read the whole story
Real-time programmatic buying optimizer Rocket Fuel this morning reported record revenue of $107 million for 2012, a 238% increase over 2011, and outpacing most … Read the whole story
- COMMENTARY
Graph Search empowers users to cut through the noise to find content that is actually interesting and useful to them. Graph Search is a … Read the whole story
Online video ad buying platform TubeMogul this morning unveiled a deal with audience data management firm Lotame that will enable TubeMogul's customers to utilize … Read the whole story
Gracenote's recognition technology, combined with Invidi's advertising system, can allow advertisers to select certain households and individual audience demographics and dynamically insert commercials to … Read the whole story
- COMMENTARY
The world of auction-based media is a fascinating space with rich detail into data and numbers. In fact, the details of the numbers and … Read the whole story
The real-time media-trading marketplace continues to expand, this time into the online and mobile streaming audio advertising sector, with a new exchange enabling programmatic … Read the whole story
- COMMENTARY
Ad prices rose substantially in MoPub's RTB marketplace this holiday, the company reports. Money and demand continue to migrate to the tablet. Read the whole story
Mobile transactions on eBay more than doubled in 2012, while its PayPal unit tripled. The mobile gains helped the e-commerce giant increase revenue 18% … Read the whole story
