RTBlog
by Joe Mandese
If you think Big Data is exhausting, you haven't seen anything yet. That's because the concept of "data exhaust" is also getting big. To illustrate that point, MediaPost editor Steve … Read the whole story
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by Tyler Loechner
Audience buying company Xaxis has partnered with Triton Digital to launch Xaxis Radio, a new programmatic buying technology that will allow brands to buy … Read the whole story
by Steve McClellan
Facial recognition technology has been around for years. But only recently has it been incorporated into TV sets by smart TV manufacturers like LG, … Read the whole story
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by David Goetzl
Rentrak refers to itself as the leader in capturing video-on-demand viewership. And it plugs an ability to attach audience demographics to consumption patterns. With … Read the whole story
by Mark Walsh
Facebook on Tuesday launched a self-serve conversion measurement and optimization tool for direct-response marketers. The service allows advertisers to place a piece of code … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Fragmentation continues to complicate search marketing campaigns as an onslaught of new mobile gadgets makes audience segmentation and bidding for specific operating systems and … Read the whole story