If you think Big Data is exhausting, you haven't seen anything yet. That's because the concept of "data exhaust" is also getting big. To illustrate that point, MediaPost editor Steve … Read the whole story
Audience buying company Xaxis has partnered with Triton Digital to launch Xaxis Radio, a new programmatic buying technology that will allow brands to buy … Read the whole story
Facial recognition technology has been around for years. But only recently has it been incorporated into TV sets by smart TV manufacturers like LG, … Read the whole story
Rentrak refers to itself as the leader in capturing video-on-demand viewership. And it plugs an ability to attach audience demographics to consumption patterns. With … Read the whole story
Facebook on Tuesday launched a self-serve conversion measurement and optimization tool for direct-response marketers. The service allows advertisers to place a piece of code … Read the whole story
Fragmentation continues to complicate search marketing campaigns as an onslaught of new mobile gadgets makes audience segmentation and bidding for specific operating systems and … Read the whole story