RTBlog
by Joe Mandese
The volume of biddable media inventory being traded in the RTB marketplace doubled during 2012, according to the latest installment of the RTB Marketplace Tracking Report being presented by Accordant … Read the whole story
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by Tyler Loechner
[x+1] has upgraded their Data Management Platform (DMP) to allow marketers full access to paid and owned media channels. Marketers will now be able … Read the whole story
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by Joe Mandese
AppNexus this morning announced a $75 million round led by Technology Crossover Ventures (TCV), joining a roster of TCV early rounders Facebook, Netflix, and … Read the whole story
by Wendy Davis
WPP's Media Innovation Group has asked a federal judge to dismiss a privacy lawsuit stemming from the alleged Safari hack. Read the whole story
by Laurie Sullivan
Data that is dependent on large-scale rapid computing that can crunch and deliver numbers on the fly requires capital investments. Marketing departments have begun … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Today is the day digital display becomes the centerpiece for all your marketing efforts, including offline ventures like TV, radio and print buying. How … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Conventional wisdom has it that consumers say they're concerned about online privacy, but rarely do much about it. But Microsoft challenged that idea today … Read the whole story