The volume of biddable media inventory being traded in the RTB marketplace doubled during 2012, according to the latest installment of the RTB Marketplace Tracking Report being presented by Accordant … Read the whole story
[x+1] has upgraded their Data Management Platform (DMP) to allow marketers full access to paid and owned media channels. Marketers will now be able … Read the whole story
AppNexus this morning announced a $75 million round led by Technology Crossover Ventures (TCV), joining a roster of TCV early rounders Facebook, Netflix, and … Read the whole story
WPP's Media Innovation Group has asked a federal judge to dismiss a privacy lawsuit stemming from the alleged Safari hack. Read the whole story
Data that is dependent on large-scale rapid computing that can crunch and deliver numbers on the fly requires capital investments. Marketing departments have begun … Read the whole story
Today is the day digital display becomes the centerpiece for all your marketing efforts, including offline ventures like TV, radio and print buying. How … Read the whole story
Conventional wisdom has it that consumers say they're concerned about online privacy, but rarely do much about it. But Microsoft challenged that idea today … Read the whole story