RTBlog
by Joe Mandese
Who hasn't wished for an app that could automatically suss out the truth, and in real-time? Now, thanks to the political news team at The Washington Post, there's one available … Read the whole story
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by Joe Mandese
The Washington Post this morning unveiled a new app enabling readers to fact-check speeches in "near real-time." The new app, dubbed "Truth Teller, was … Read the whole story
COMMENTARY
by Joshua Koran
In 2012, we saw the incredible power of data to drive elections, and to help enable the next generation of hyper-efficient marketing. This year … Read the whole story
by Joe Mandese
RTB-based mobile ad network AdTheorent this morning unveiled what it described as the "industry's first real-time learning and predictive modeling platform." Dubbed the "Real-Time … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
When agency executives are not focused on touting the great promise of mobile, they usually express dismay and befuddlement over the sheer messiness of … Read the whole story
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by Joe Mandese
Independent agency trading desk Accordant Media this morning unveiled a platform for buying mobile audiences via a real-time bidding. The platform, dubbed Accordant Mobile, … Read the whole story
by Laurie Sullivan
Google product listing ad share, as a percent of total search clicks, rose 210% in 2012. But the real insight will come through a … Read the whole story
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by Joe Mandese
adBrite, an online ad exchange founded in 2002, Monday informed advertisers that it would cease operations on Feb. 1. The San Francisco-based company attributed … Read the whole story