Real-Time Daily
Wednesday, January 30, 2013
  • How To Get More Out Of Your DMP

    In 2012, we saw the incredible power of data to drive elections, and to help enable the next generation of hyper-efficient marketing. This year ... Read the whole story

  • Evaluating RTB's Extendable Core

    I have previously argued that RTB is a disruptive innovation in advertising -- even going so far as to say that RTB represents the ... Read the whole story

  • OpenX, AdTruth Ink Deal For Mobile Ad Targeting

    Wednesday OpenX Software will announce a partnership with device recognition platform company AdTruth to improve on its mobile ad inventory sold through OpenX Market, ... Read the whole story