RTBlog
by Joe Mandese
On Tuesday, the Rubicon Project announced two strategic hires, bringing Mediaplex Founder & CEO Greg Raifman in as president and founding Overture CFO Todd Tappin in as COO & CFO, … Read the whole story
by Gavin O'Malley
In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of … Read the whole story
by Laurie Sullivan
Mobile platform providers have begun to figure out how small, local businesses can benefit from digital marketing. edo interactive, a tech startup combining discounts … Read the whole story
by Steve McClellan
Interpublic Group's Draftfcb is undergoing a major reorganization, with its media operation shifting to sibling organization Mediabrands. The move, which comes amid a search … Read the whole story
COMMENTARY
by Scott Ferber
We have been through the year of the smartphone and the year of the tablet. This year, however, I think the most important new … Read the whole story
COMMENTARY
by Christopher Hansen
Real-time bidding has become so entrenched in online media buying that it's hard to believe this market was nonexistent two years ago. Marketers have … Read the whole story