RTBlog
by Tyler Loechner, Staff Writer
Earlier this week, GSI Commerce announced a partnership with Ensighten, a real-time "tag management" systems provider. The question is, what exactly is a real-time tag management system? I'll try to … Read the whole story
by Tyler Loechner
Using data aggregated from a variety of exchanges, programmatic video ad buying platform TubeMogul discovered that RTB video in the U.S. was at an … Read the whole story
by Joe Mandese
Media Innovation Group, the digital strategy and marketing unit of WPP's 24/7 Media, has named Michael Mamarella general Manager-North America and Nicky McShane managing … Read the whole story
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by Joe Mandese
A digital media company -- Google -- ranks as the highest in terms of Madison Avenue's overall brand perception for the first time in … Read the whole story
COMMENTARY
by Samuel Rosen
Vine, the new six-second video-sharing app from Twitter, is -- in a word -- exploding. Why, you might ask, is Vine "more" real-time than … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In order to grow up, mobile advertising needs to distinguish smartphone from tablets. Moods, modes and the necessary messaging on each platform are quite … Read the whole story