Real-Time Daily
Monday, February 4, 2013
  • Agency Trading Desks Lag In Awareness, Understanding

    Despite their growing importance in the real-time media trading marketplace, agency trading desks are one of the least understood parts of the advertising technology ... Read the whole story

  • #SocialTV Lessons From Oreo's Game-Day Win

    Oreo didn't just air a spot with a fleeting hashtag -- it gained followers for its just-launched Instagram channel; it created artifacts that can ... Read the whole story

  • OpenX, AdTruth Deal Marks New Chapter For Mobile RTB

    After announcing a partnership with OpenX Software last week, AdTruth vice president and general manager James Lamberti said the deal marks a new chapter ... Read the whole story

  • FTC Pushes Do-Not-Track For Mobile

    Do-not-track isn't just for desktops, the Federal Trade Commission said on Friday. Mobile platform companies -- including Apple, Google and Blackberry -- also should ... Read the whole story

  • Bing To Offer Click-To-Call Ads Through Skype

    Microsoft's search engine Bing might resemble a fast-moving train this year, as it lines up a variety of product launches -- as many as ... Read the whole story