RTBlog
by Tyler Loechner, Staff Writer
On Monday, real-time digital ad tech company Rocket Fuel released a white paper to answer 10 basic questions people have about programmatic buying. The white paper saw over 100 downloads … Read the whole story
COMMENTARY
by Skip Brand
It's a conundrum that our industry has been pondering for what seems like ages: How can we attract brand dollars away from TV and … Read the whole story
by Joe Mandese
WPPs Xaxis unit has began trading in Hong Kong on Monday. Working directly with sister WPP unit GroupM Hong Kong, the new outpost will … Read the whole story
COMMENTARY
by Chris Sukornyk
Campaign optimization is crucial for any RTB-driven campaign. However, with so many variables to consider, what are the most important factors that determine a … Read the whole story
by Tyler Loechner
While the average Super Bowl XLVII commercial cost nearly $4 million for 30 seconds - close to a 10% rise from last year's price … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
The term "audience management" is beginning to bleed into email and CRM discussions as a means of better articulating the way consumers are affected … Read the whole story