by Tyler Loechner
Denmark publishers Politiken, Jyllands-Posten, and Ekstra Bladet have opened up their online inventory and data to be traded in real-time. The Danish Publisher Network … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has been running a series of interviews based on programmatic buying. The last featured IAB VP of Ad Technology Steve Sullivan, and the next occurs … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile coupons sent by SMS are desired by many consumers and the majority of women using them prefer to cash them in by displaying … Read the whole story
by Laurie Sullivan
Digital marketing hub [x+1] has acquired UberTags, a tag management company, to expand its services as a data management provider. The technology will give … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google's decision last year to revise its privacy policy still isn't sitting well with EU regulators. This week, the French agency CNIL criticized Google … Read the whole story
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by Laurie Sullivan
Compete, a Kantar Media company, has introduced Ascend, a tool that optimizes search engine query results and paid-search ads based on consumer behavior rather … Read the whole story
by Gavin O'Malley
Comparison-shopping site Shopzilla debuted a new media solutions and audience-targeting division. Named Aisle A, the unit encompasses a range of new features, including better … Read the whole story