Denmark publishers Politiken, Jyllands-Posten, and Ekstra Bladet have opened up their online inventory and data to be traded in real-time. The Danish Publisher Network … Read the whole story
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Google has been running a series of interviews based on programmatic buying. The last featured IAB VP of Ad Technology Steve Sullivan, and the next occurs … Read the whole story
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Mobile coupons sent by SMS are desired by many consumers and the majority of women using them prefer to cash them in by displaying … Read the whole story
Digital marketing hub [x+1] has acquired UberTags, a tag management company, to expand its services as a data management provider. The technology will give … Read the whole story
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Google's decision last year to revise its privacy policy still isn't sitting well with EU regulators. This week, the French agency CNIL criticized Google … Read the whole story
Compete, a Kantar Media company, has introduced Ascend, a tool that optimizes search engine query results and paid-search ads based on consumer behavior rather … Read the whole story
Comparison-shopping site Shopzilla debuted a new media solutions and audience-targeting division. Named Aisle A, the unit encompasses a range of new features, including better … Read the whole story
