RTBlog
by Joe Mandese
One of the reasons I wanted to edit RTM Daily and write RTBlog is to do the deep dive into all this geeky technology that's transforming our industry (and society), … Read the whole story
by Joe Mandese
As part of its push to automate the way advertising is bought and sold, The Rubicon Project Wednesday signaled a shift from a mainly … Read the whole story
COMMENTARY
by Gus Spathis
In a recent panel at OMMA RTB in New York City, debates broke out over issues surrounding metrics, content, quality of inventory, and how … Read the whole story
by Joe Mandese
Marketplace data on real-time bidding will be available a little more real-time, thanks to a new mobile app being introduced this week by Rubicon … Read the whole story
COMMENTARY
by Matt Young
Video, mobile and real-time bidding (RTB) are all hot buzz words in the digital advertising industry, but many marketers and industry thought leaders may … Read the whole story
by Tyler Loechner
Online video exchange LiveRail today announced that Yoav Arnstein has joined LiveRail as GM, EMEA and will work from the company's new London office. … Read the whole story
by Tyler Loechner
HStreaming, a real-time data analytics provider, today announced a real-time bidding platform for mobile. The platform is powered by the company's Hadoop technology. "The … Read the whole story
by Tyler Loechner
Sales-side platform PubMatic this week announced the appointment of Rob Jonas as VP and managing director for EMEA and APAC. In his new role, … Read the whole story
by Tyler Loechner
Last week, video ad platform Virool raised $6.62 million in seed money from investors such as Thomvest Ventures, Draper Fisher Jurvetson, Yuri Milner, Menlo … Read the whole story
COMMENTARY
by Joe Mandese
"By following me on Twitter @lexfenwick, you'll hear about our achievements, wins and future innovations real-time." -- Dow Jones CEO Lex Fenwick, announcing (by … Read the whole story