RTBlog
by Joe Mandese
Remember the piece we published a few weeks ago on Advertiser Perceptions Inc.'s findings that there is still a lack of awareness and unfamiliarity around some real-time advertising services,
especially … Read the whole story
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by Tyler Loechner
Yieldex today announced that Adobe AudienceManager has been integrated into Yieldex's Audience Planner technologies. This integration allows digital publishers manage their available ad inventory … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
VideoHub has a patent pending on its eQ tool, that weighs viewability, video player size and completion rate Read the whole story
by Tyler Loechner
Real-time video ad buying platform TubeMogul today announced that their user conference, TubeMogul University, will be expanded to other countries in 2013. The conference, … Read the whole story
COMMENTARY
by Claudio Marcus
For most media, marketing, and advertising companies to fully take advantage of the promises of big data analysis, the process of extracting value from … Read the whole story
by Joe Mandese
Zenovia Digital Exchange, a programmatic media trading platform aimed at mid- and long-tail buyers and sellers, has tapped Michael Weaver as CEO. He joins … Read the whole story
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by Tyler Loechner
Martini Media has promoted Thomas O'Regan to president and CRO as the company continues its shift from premium to programmatic. Martini Media saw rapid … Read the whole story
by Tyler Loechner
Last week, OnlineMediaDaily reported that [x+1] acquired tag management company UberTags, saying, "The integration aims to allow marketers to better manage digital operations, improve … Read the whole story