Remember the piece we published a few weeks ago on Advertiser Perceptions Inc.'s findings that there is still a lack of awareness and unfamiliarity around some real-time advertising services, especially … Read the whole story
Yieldex today announced that Adobe AudienceManager has been integrated into Yieldex's Audience Planner technologies. This integration allows digital publishers manage their available ad inventory … Read the whole story
VideoHub has a patent pending on its eQ tool, that weighs viewability, video player size and completion rate Read the whole story
Real-time video ad buying platform TubeMogul today announced that their user conference, TubeMogul University, will be expanded to other countries in 2013. The conference, … Read the whole story
For most media, marketing, and advertising companies to fully take advantage of the promises of big data analysis, the process of extracting value from … Read the whole story
Zenovia Digital Exchange, a programmatic media trading platform aimed at mid- and long-tail buyers and sellers, has tapped Michael Weaver as CEO. He joins … Read the whole story
Martini Media has promoted Thomas O'Regan to president and CRO as the company continues its shift from premium to programmatic. Martini Media saw rapid … Read the whole story
Last week, OnlineMediaDaily reported that [x+1] acquired tag management company UberTags, saying, "The integration aims to allow marketers to better manage digital operations, improve … Read the whole story