RTBlog
TubeMogul today announced that real-time buying of smartphone and tablet interactive video inventory is now available on their platform. The ads are available as pre-rolls, messages when an app is … Read the whole story
In what is likely the most accurate accounting ever of the U.S. media-buying marketplace, a new, more realistic and somewhat surprising picture of ad … Read the whole story
Facebook's heavy-footed entrance into the advertising space after agreeing to acquire Atlas from Microsoft has caused confusion about its intentions and future in ad … Read the whole story
Spil Games, a social gaming platform, today announced the hiring of Bas Seelen as VP of advertising and Age Sluis as director of online … Read the whole story
Triton Digital today announced that CBS Radio has put its ad inventory on Triton's a2x RTB platform. a2x is an audience-based programmatic buying platform … Read the whole story
Videology named Adam Goodman as executive director, west coast sales, Diana Huynh as director of mobile, west, and Joseph Lerner as account executive. Read the whole story
Relying on years of audience and brand data, Conde Nast is rolling out a new digital marketing tool, which it says can connect advertisers … Read the whole story
- COMMENTARY
I spent a lot of years on the agency side -- probably too many, to be honest. It took me a while to be … Read the whole story
COMMENTARYTumblr joins the migration of 'native' ad formats from the Web to mobile. Read the whole story
