RTBlog
by Joe Mandese
You may have noticed some of my coverage the past couple of days elsewhere on MediaPost about a new source of real media-buying data. The data from Australian start-up Standard … Read the whole story
by Laurie Sullivan
Google is making it personal by showing how technology and creative can put viewers not only in the content, but in the moment. Some … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Real-time bidding (RTB) has had a massive impact on the online display ad market. Billions of dollars worth of online ad impressions are bought … Read the whole story
by Joe Mandese
In the race to become Madison Avenue's "enterprise" data-processing platform for managing media buys -- especially digital ones -- Chicago-based Centro next week will … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
"Top Gun" just celebrated its 25th anniversary. (I officially feel #old). To celebrate this classic movie from the '80's, I went and saw it … Read the whole story
COMMENTARY
by Jeff Green
Over a decade ago, someone had the brilliant idea to take housing mortgages and slice them up in different ways. They were bundled, and … Read the whole story