RTBlog
by Joe Mandese
In one of the most surprising temporal mash-ups of consumer data flow I've seen yet, real-world data targeting firm TruSignal has developed a method for integrating offline consumer profiles with … Read the whole story
by Laurie Sullivan
Real-time marketing techniques have begun to mature, enabling big brands to take bigger risks. A Taco Bell sponsored concert at the South by Southwest … Read the whole story
by Laurie Sullivan
Data and analytics engine eXelate will announce Thursday that Khurrum Malik, former comScore vice president of marketing, has joined the company as CMO, responsible … Read the whole story
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by Wendy Davis
A lawmaker is slamming Euclid Analytics for tracking people's physical whereabouts via their smartphones. Euclid, which recently raised $17.3 million in venture funding, uses … Read the whole story
by Steve McClellan
NEW ORLEANS -- Addressable TV company Invidi has just struck a deal to deploy its system in Comcast Cable households around the country. Confirming … Read the whole story
by Laurie Sullivan
Oreo, the sandwich cookie from Mondelez, revealed insights into its real-time social strategy during a panel at South by Southwest (SXSW), where company and … Read the whole story
by Laurie Sullivan
There's data, and then there are insights and business intelligence gained from Twitter tweets and Pinterest pins. As marketers begin to understand insights coming … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
DSPs have increased their commitment to video, but so far there has been very little insight into an impression beyond an audience profile and … Read the whole story