RTBlog
by Joe Mandese
It's hard not to use overwrought metaphors when writing stories blog posts about cookies, but this one may be especially crumby. That's because much of the programmatic marketplace -- at … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Pricing Engine launched Friday, bringing marketers a self-service platform to manage a variety of media. The company initially released the product to support search … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Do you trust your favorite celebrities to give you the unvarnished truth about popular consumer products and services -- in real time -- in … Read the whole story
by Laurie Sullivan
Q1Media and AdExcite have merged to create a display network that serves video advertisements, regardless of the device or platform. Together, the companies support … Read the whole story
by Laurie Sullivan
Serving ads to consumers within a certain radius has become the nirvana of mobile advertising. adMarketplace will launch a service that taps into the … Read the whole story