RTBlog
by Tyler Loechner, Staff Writer
Speaking at OMMA RTB in San Francisco today, Brian Monahan, managing partner, intelligence practice at Magna Global, spoke about the growth that RTB industry will see in years to come. … Read the whole story
by Tyler Loechner
[x+1] has announced that [x+1] Origin is now fully integrated with DoubleClick Big Manager from Google. Origin users will now be able to buy … Read the whole story
COMMENTARY
by Christopher Hansen
The online ad industry has made huge strides in self-regulating targeted advertising in the past few years. The AdChoices initiative has gone to great … Read the whole story
COMMENTARY
by David Skinner
If you ask 10 Yankees fans how the team will do this season, you'll get 10 different answers. It's like that with real-time marketing, … Read the whole story