RTBlog
That giant sucking sound you've been hearing in the online display advertising marketplace apparently has been coming from where the pineapples grow. No, not Hawaii, but Menlo Park, CA, where … Read the whole story
What impact is programmatic buying having on agency culture? Among other things, it's placing a premium on people with more knowledge of ad technology. Read the whole story
Smartphones offer ripe opportunities to capture behavior and location data. But the speed at which the information can be processed looks to be immensely … Read the whole story
- COMMENTARY
The only thing that today's "exchanges" have proven is that they can deliver transactional efficiencies paralleling their financial counterparts. It is much more efficient … Read the whole story
- COMMENTARY
Shenan Reed is founder and chief media officer of CREATETHE Group's Morpheus Media, a full-service interactive agency that works with many luxury clients. I … Read the whole story
