RTBlog
by Tyler Loechner, Staff Writer
One of the nice things about the ambiguous "real-time marketing" term is that it can be applied to so many things. At this point, I think the term's definition is … Read the whole story
COMMENTARY
by Anthony Iacovone
Change for the sake of change is never a good a thing, but change for the sake of progress is a necessity. Mobile RTB … Read the whole story
by Tyler Loechner
Smartclip last week launched SmartX Platform, a programmatic video ad platform which opens up inventory on private exchanges in the U.S., Europe, and Australia. … Read the whole story
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by Tyler Loechner
"The efficiency of programmatic access combined with advanced yield optimisation capabilities creates enhanced revenue opportunities for publishers while allowing for greater control and protection … Read the whole story
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by Joe Mandese
U.S. ad spending expanded 4% during the first two months of 2013 vs. the same period in 2012, according to actual buying data from … Read the whole story