RTBlog
One of the nice things about the ambiguous "real-time marketing" term is that it can be applied to so many things. At this point, I think the term's definition is … Read the whole story
- COMMENTARY
Change for the sake of change is never a good a thing, but change for the sake of progress is a necessity. Mobile RTB … Read the whole story
Smartclip last week launched SmartX Platform, a programmatic video ad platform which opens up inventory on private exchanges in the U.S., Europe, and Australia. … Read the whole story
"The efficiency of programmatic access combined with advanced yield optimisation capabilities creates enhanced revenue opportunities for publishers while allowing for greater control and protection … Read the whole story
U.S. ad spending expanded 4% during the first two months of 2013 vs. the same period in 2012, according to actual buying data from … Read the whole story
