RTBlog
Programmatic media-buying may be dominated by online display, but it's starting to gain traction as an efficient -- and effective -- way of trading other media, even some of the … Read the whole story
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In past entries for this column, I've met with professionals from all corners of the digital ecosystem to discuss the impact of a rich-media … Read the whole story
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One of the latest trends in today's digital marketing ecosystem involves the intersection of Big Data, marketing attribution and programmatic media buying. It's a … Read the whole story
Facebook has begun testing ads sold through the Facebook Ad Exchange (FBX) in the news feed. Until now, those ads -- which allow marketers … Read the whole story
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In an expansion of its online advertising efforts, Facebook announced today that it intends to place retargeted ads directly into users' news feeds. Read the whole story
