Friday, March 29, 2013
RTBlog
The "M" in RTM is open to interpretation, and today it means Mobile. WideOrbit this week announced a mobile app that allows offline media - specifically TV and radio - … Read the whole story
- COMMENTARY
Wanamaker is credited as saying: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." With addressable … Read the whole story
Online ad exchange OpenX this morning announced the appointment of Matthew Reid to VP of marketing, effective immediately. In his new position - a … Read the whole story
- COMMENTARY
While the online advertising industry is frantically developing methods to combat banner blindness and adapt display for rapidly diminishing user engagement, little has changed … Read the whole story
