RTBlog
We talk about Generation X, Millennials, and Baby Boomers, but I'm going to invent a new generation: the Spoiled. The Spoiled generation knows no age boundaries; it does not care … Read the whole story
Sociomantic on Tuesday is expected to name JB Brokaw as president of North American operations. The appointment is part of a larger effort by … Read the whole story
- COMMENTARY
If you're planning to launch a premium display marketplace, audience targeting and insights are going to be a critical element. Insights are always important, … Read the whole story
One of the largest DSPs in China, iPinYou, this week announced that it was selected as the first DSP on the Sina Ad Exchange … Read the whole story
"The targeting and segmentation of the traffic is done using an algorithm which has been custom built and optimized for providing traffic which is … Read the whole story
Facebook on Tuesday said it has updated its Ads Manager tool to allow advertisers to more easily see how campaigns are performing against specific … Read the whole story
