RTBlog
by Tyler Loechner, Staff Writer
We talk about Generation X, Millennials, and Baby Boomers, but I'm going to invent a new generation: the Spoiled. The Spoiled generation knows no age boundaries; it does not care … Read the whole story
-
by Gavin O'Malley
Sociomantic on Tuesday is expected to name JB Brokaw as president of North American operations. The appointment is part of a larger effort by … Read the whole story
COMMENTARY
by Skip Brand
If you're planning to launch a premium display marketplace, audience targeting and insights are going to be a critical element. Insights are always important, … Read the whole story
by Tyler Loechner
One of the largest DSPs in China, iPinYou, this week announced that it was selected as the first DSP on the Sina Ad Exchange … Read the whole story
-
by The Editor
"The targeting and segmentation of the traffic is done using an algorithm which has been custom built and optimized for providing traffic which is … Read the whole story
-
by Mark Walsh
Facebook on Tuesday said it has updated its Ads Manager tool to allow advertisers to more easily see how campaigns are performing against specific … Read the whole story