RTBlog
by Joe Mandese
Just because I cover this stuff, people often think I'm an expert on digital media, especially programmatic trading and real-time media. The truth is, the more I cover it, the … Read the whole story
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by Mark Walsh
Mobile ad network Jumptap said Thursday that its U.S. monthly reach had grown 28% to 171 million since quietly launching a real-time bidding platform … Read the whole story
by Laurie Sullivan
[x+1] has secured a $17 million debt facility with Ares Capital. The company plans to invest in product development, driven by input from its … Read the whole story
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by Joe Mandese
Given the complexity of the programmatic media-buying marketplace, it was only a matter of time before someone developed some serious curriculum for educating industry … Read the whole story
by Wayne Friedman
Mobile local media advertising is poised to soar in the next four years. It is forecast to hit $9.1 billion in 2017 from $1.2 … Read the whole story
COMMENTARY
by Christopher Hansen
Before licensing a DMP, marketers need to ask themselves whether they will actually get value out of the technology and what actionable results they … Read the whole story
COMMENTARY
by Chris Sukornyk
The rise of real-time bidding in recent years should come as no surprise to anyone familiar with the technology. Real-time bidding works because it … Read the whole story
COMMENTARY
by Matthew Greitzer, Op-Ed Contributor
Conventional wisdom holds that using third-party data for ad targeting is not effective, especially for direct-response-oriented campaigns; that despite all the fanfare about audience-based … Read the whole story