RTBlog
Wait, what? "Premium remnant" doesn't make any sense...does it? As oxymoronic as it is, new research from TubeMogul suggests that premium remnant just might be a thing. During big events, … Read the whole story
- COMMENTARY
If you're not exploring native advertising, you run the risk that your inventory will be commoditized in the long term. Will Price, CEO of … Read the whole story
AdConductor this week announced a partnership with RealVu to make in-view ad impressions available for real-time bidding. Being "above the fold" is important to … Read the whole story
"...proprietary solution merges high volumes of premium inventory with real-time, efficient programmatic buying; its unique algorithms offer advertisers the highly-targeted, cost-effective reach they need … Read the whole story
Mobile ad exchange Nexage said it saw a briefer slowdown in ad spending following the holidays this year than in 2012, signaling increased demand … Read the whole story
