RTBlog
by Tyler Loechner, Staff Writer
Wait, what? "Premium remnant" doesn't make any sense...does it? As oxymoronic as it is, new research from TubeMogul suggests that premium remnant just might be a thing. During big events, … Read the whole story
COMMENTARY
by Will Price
If you're not exploring native advertising, you run the risk that your inventory will be commoditized in the long term. Will Price, CEO of … Read the whole story
by Tyler Loechner
AdConductor this week announced a partnership with RealVu to make in-view ad impressions available for real-time bidding. Being "above the fold" is important to … Read the whole story
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by The Editor
"...proprietary solution merges high volumes of premium inventory with real-time, efficient programmatic buying; its unique algorithms offer advertisers the highly-targeted, cost-effective reach they need … Read the whole story
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by Mark Walsh
Mobile ad exchange Nexage said it saw a briefer slowdown in ad spending following the holidays this year than in 2012, signaling increased demand … Read the whole story