RTBlog
Last week, a Forrester Consulting report about Rocket Fuel touted the benefits of going all-in with automation. The report stated that programmatic platforms entirely powered by artificial intelligence deliver "substantial … Read the whole story
Keeping the promise it made last year, AOL on Tuesday plans to debut a supply-side platform for publishers. Marketplace by Adtech, so-called, is the … Read the whole story
- COMMENTARY
Anthony Katsur, CEO of Maxifier, believes that in order to attract and keep brands online, we have to beat TV. Digital channels have formidable … Read the whole story
App advertising and analytics firm Flurry has launched its own real-time bidding exchange to expand monetization options for publishers in its network. Built into … Read the whole story
- COMMENTARY
A new piece of Forrester Consulting research for SpotXChange comes to the conclusion that online video is growing so fast, publishers don't want to … Read the whole story
Here's a combination of three things the advertising industry loves: search, social, and real-time. SinoTech Group has announced Buzz Equity, a real-time social media … Read the whole story
- COMMENTARY
Social media has created some exciting and productive opportunities to engage with prospects that were not possible a few short years ago. Before you … Read the whole story
A woman who has recently been researching a family vacation is most receptive to ads for cruises when she is shopping online for, well, … Read the whole story
Social advertising revenues are forecast to reach $11 billion by 2017. If accurate, that would represent a compound annual growth rate of 18.6% from … Read the whole story
