RTBlog
by Tyler Loechner, Staff Writer
Last week, a Forrester Consulting report about Rocket Fuel touted the benefits of going all-in with automation. The report stated that programmatic platforms entirely powered by artificial
intelligence deliver "substantial … Read the whole story
by Gavin O'Malley
Keeping the promise it made last year, AOL on Tuesday plans to debut a supply-side platform for publishers. Marketplace by Adtech, so-called, is the … Read the whole story
COMMENTARY
by Skip Brand
Anthony Katsur, CEO of Maxifier, believes that in order to attract and keep brands online, we have to beat TV. Digital channels have formidable … Read the whole story
by Mark Walsh
App advertising and analytics firm Flurry has launched its own real-time bidding exchange to expand monetization options for publishers in its network. Built into … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new piece of Forrester Consulting research for SpotXChange comes to the conclusion that online video is growing so fast, publishers don't want to … Read the whole story
by Tyler Loechner
Here's a combination of three things the advertising industry loves: search, social, and real-time. SinoTech Group has announced Buzz Equity, a real-time social media … Read the whole story
COMMENTARY
by Uriah Av-Ron
Social media has created some exciting and productive opportunities to engage with prospects that were not possible a few short years ago. Before you … Read the whole story
by Gavin O'Malley
A woman who has recently been researching a family vacation is most receptive to ads for cruises when she is shopping online for, well, … Read the whole story
by Gavin O'Malley
Social advertising revenues are forecast to reach $11 billion by 2017. If accurate, that would represent a compound annual growth rate of 18.6% from … Read the whole story