RTBlog
by Joe Mandese
I sat down with Netmining chief Chris Hansen the other day, and I began our conversation by asking him a few questions I seem to be asking most people these … Read the whole story
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by Mark Walsh
BlueKai will license publisher data collected by mobile marketing firm Velti. Through the deal, brands and agencies using BlueKai's Data Activation System will have … Read the whole story
by Tyler Loechner
Recently, location-based analytics provider Sense Networks announced survey results suggesting that in a RTB environment, geographically targeted ads lead to higher ROI for advertisers. … Read the whole story
by Tyler Loechner
The Rubicon Project today announced the appointment of Patrizio Zanatta as sales director for Southern Europe, effective immediately. Zanatta will be based in Milan, … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
Since real-time bidding (RTB) had its big break a few years ago, inventory sources, audience data and creative opportunities have all expanded. This evolution … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Traditional TV and media companies continue to want to move into the digital world quickly. But a surge in programmatic ad buying is sending … Read the whole story