RTBlog
I sat down with Netmining chief Chris Hansen the other day, and I began our conversation by asking him a few questions I seem to be asking most people these … Read the whole story
BlueKai will license publisher data collected by mobile marketing firm Velti. Through the deal, brands and agencies using BlueKai's Data Activation System will have … Read the whole story
Recently, location-based analytics provider Sense Networks announced survey results suggesting that in a RTB environment, geographically targeted ads lead to higher ROI for advertisers. … Read the whole story
The Rubicon Project today announced the appointment of Patrizio Zanatta as sales director for Southern Europe, effective immediately. Zanatta will be based in Milan, … Read the whole story
- COMMENTARY
Since real-time bidding (RTB) had its big break a few years ago, inventory sources, audience data and creative opportunities have all expanded. This evolution … Read the whole story
- COMMENTARY
Traditional TV and media companies continue to want to move into the digital world quickly. But a surge in programmatic ad buying is sending … Read the whole story
