RTBlog
by Tyler Loechner, Staff Writer
At the end of a sports season, the league's top performer receives an MVP award. In the advertising world, isn't it time we started to recognize the MVA (Most Valuable … Read the whole story
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by Mark Walsh
Facebook ad partner Spruce Media on Monday announced integrating Nielsen's Online Campaign Ratings to help clients measure the effectiveness of Facebook campaigns. The company … Read the whole story
by Tyler Loechner
Cloud-based payment processing solutions provider i2c has partnered with Aerocash, a payment card and loyal program manager, to create i2c Engage. The "real-time loyalty … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
A hundred emails are sent, and 95-98 of them get delivered. 30-40 are actually seen, 10-15 of those on a mobile device. 5-15 of … Read the whole story