RTBlog
by Joe Mandese
The thing I like about our marketplace is that it's based on efficiency and reason, of course. What I love about it, is how transparent it is. Because without transparency … Read the whole story
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by Joe Mandese
The marketplace for exchange-traded media has doubled in the past quarter and has grown 184% over the past year, according to the latest findings … Read the whole story
COMMENTARY
by Jonathon Shaevitz
Ask 10 different industry ad tech influencers for the definition of "programmatic" today and you'll get 10 different answers, including the popular misconception that … Read the whole story
by Tyler Loechner
Apparently, real-time needed to get a little faster. Video ad platform BrightRoll, along with data center company Equinix, today announced VideoRTB+, a way to … Read the whole story
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by The Editor
"...marketing analytics platform streamlines the analysis of the disparate data silos across the enterprise. Now, with [blank], we also streamline how business insights from … Read the whole story
by Tyler Loechner
Digital video ad marketplace SpotXchange today announced 69% revenue growth in 2012, which the company attributes largely to their success with the real-time bidding … Read the whole story
by Mark Walsh
Yahoo on Tuesday reported flat growth in Q1 as its key display ad business continued to slump in the first three months of 2013 … Read the whole story
by Laurie Sullivan
Twitter introduced keyword ad targeting Wednesday, based on terms typed into user timelines. The company believes the real-time feature will improve the experience with … Read the whole story