RTBlog
The thing I like about our marketplace is that it's based on efficiency and reason, of course. What I love about it, is how transparent it is. Because without transparency … Read the whole story
The marketplace for exchange-traded media has doubled in the past quarter and has grown 184% over the past year, according to the latest findings … Read the whole story
- COMMENTARY
Ask 10 different industry ad tech influencers for the definition of "programmatic" today and you'll get 10 different answers, including the popular misconception that … Read the whole story
Apparently, real-time needed to get a little faster. Video ad platform BrightRoll, along with data center company Equinix, today announced VideoRTB+, a way to … Read the whole story
"...marketing analytics platform streamlines the analysis of the disparate data silos across the enterprise. Now, with [blank], we also streamline how business insights from … Read the whole story
Digital video ad marketplace SpotXchange today announced 69% revenue growth in 2012, which the company attributes largely to their success with the real-time bidding … Read the whole story
Yahoo on Tuesday reported flat growth in Q1 as its key display ad business continued to slump in the first three months of 2013 … Read the whole story
Twitter introduced keyword ad targeting Wednesday, based on terms typed into user timelines. The company believes the real-time feature will improve the experience with … Read the whole story
