RTBlog
by Joe Mandese
The other day I wrote about some new data from a variety of sources -- the IAB, Pivotal Research Group and Accordant Media -- indicating that the expansion of the … Read the whole story
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by Joe Mandese
Madison Avenue's media market shares continue to restructure. While television still represents the majority of media bought by major agency holding companies, "digital" now … Read the whole story
COMMENTARY
by Skip Brand
This week I spoke with Peter Minnium, head of brand initiatives for the IAB. Peter's the driving force (and the heart) behind the Rising … Read the whole story
by Tyler Loechner
[x+1] and Velti have partnered to bring mobile marketing technology to [x+1] Origin, a data management platform (DMP). Velti's mobile marketing technology, called the … Read the whole story
COMMENTARY
by Serena Ehrlich
With real-time marketing, consumers have developed an expectation of, well, real-time marketing. They expect the brands they engage with to understand what they are … Read the whole story
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by Mark Walsh
Display Internet advertising globally rose 9.9% last year, fueled by a 21.2% gain in Latin America. Display Internet spending, however, made up just 1.9% … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As more browsers put DNT flags and cookie blocks on by default, we may be seeing the the first signs of cookie-resistance affecting the … Read the whole story