RTBlog
by Joe Mandese
Programmatic media-buying may have a reputation for being performance driven, but an informal survey of agency and marketer executives indicates that may not be their primary goal. To find out … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Although 4 trillion do-not-track signals are sent by Firefox each month, almost all are ignored. That's because the signals themselves don't block tracking -- … Read the whole story
COMMENTARY
by Olga Spaic
What does the Federal Trade Commission's recently updated guidelines for digital advertising to account for social media and mobile devices really mean? Bottom line: … Read the whole story