RTBlog
Some interesting shifts are taking place in the whole paid vs. earned/owned media business that have some big implications for the paid part. You know, advertising. First I got briefed … Read the whole story
In a first-mover play reminiscent of the one it pulled off with TV optimization in the mid-1990s, VivaKi has struck a deal giving all … Read the whole story
- COMMENTARY
I've been hearing a lot about Google Now for some time, and given what I understand about it, I'm not sure why everyone's not … Read the whole story
Sales-side platform provider PubMatic today announced their Q1 results, and leading the list of impressive figures is that publisher revenue on Private Marketplace (PMP) … Read the whole story
"[Blank] is a breakthrough knowledge and services platform for Technology Solutions that dramatically reduces costs, exposes new revenue opportunities, facilitates and simplifies partner collaboration, … Read the whole story
eWayDirect polled nearly 350 Business to Consumer marketers, two-third of which said that they use "real-time targeting to add new customers and fuel revenue … Read the whole story
COMMENTARYABC News strips down the second-screen experience to a series of emoticons and canned audio feedback. They call it an "emotional intelligence layer" -- … Read the whole story
WPP's Xaxis today announced the launch of Xaxis Premium in the Canadian market. Xaxis Premium offers advertisers preferred access to inventory on the Canadian … Read the whole story
