RTBlog
by Joe Mandese
There's some revealing language in a status update released by Rubicon Project today that signals its shift from a sell-side to a demand-side -- or at the very least -- … Read the whole story
by Laurie Sullivan
Data company BlueKai announced an unusual partnership Tuesday with IBM that connects customers using IBM's tag management platform, IBM Digital Data Exchange (DDX), a … Read the whole story
COMMENTARY
by Bob McCurdy
Do we trust algorithms and mix-modeling studies too much? Mix-modeling results are not intended to be blindly followed or forever binding. Instead, the objective … Read the whole story
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by Gavin O'Malley
Yahoo unveiled a slew of new media projects, partnerships, and program expansions at its Digital Content NewFront. New projects include "Tiny Commando" -- a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The promise of the Internet of things for marketers is the power to connect us more effectively with the people and things that are … Read the whole story
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by Wayne Friedman
Expanding its metrics services on the Internet, Nielsen now has announced a pilot effort for TV/video "program" content -- called Nielsen Digital Program Ratings. … Read the whole story
COMMENTARY
by Tim Davies
The power of social media was realized in full force during the recent Boston Marathon bombings. Emergency responders, the media and those on the … Read the whole story