RTBlog
by Tyler Loechner, Staff Writer
There are several problems with hashtags, the least of which is how downright annoying they can be. The real problem for marketers is that hashtags - and similar word-specific compiling … Read the whole story
COMMENTARY
by Skip Brand
Many moons ago, a forward-thinking businessman went to the upfronts seeking advertisers for a 24-hour cable sports network. He was laughed out of the … Read the whole story
-
by Tyler Loechner
DoubleVerify today released information that says ad fraud on websites classified as copyright infringement could be costing online advertisers $6.8 million per month. In … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
he world of advertising and marketing is no longer a battle between art and science, or man and machine. It is no longer about … Read the whole story
COMMENTARY
by Ryan Bifulco, Op-Ed Contributor
Everyone is talking about native advertising these days as the hot new trend. Since there are so many different flavors of native, I thought … Read the whole story