RTBlog
by Joe Mandese
When we launched this column some months ago, I explained our mission by citing examples of innovative real-time marketing being developed by agencies --not just in reaching audiences -- but … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
At the MediaPost OutFront last week, when media buyer panelists were asked what one thing they would change in the media market if given … Read the whole story
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by Tyler Loechner
DoubleVerify today released information that says ad fraud on websites classified as copyright infringement could be costing online advertisers $6.8 million per month. In … Read the whole story
COMMENTARY
by Skip Brand
Many moons ago, a forward-thinking businessman went to the upfronts seeking advertisers for a 24-hour cable sports network. He was laughed out of the … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
he world of advertising and marketing is no longer a battle between art and science, or man and machine. It is no longer about … Read the whole story