RTBlog
by Tyler Loechner, Staff Writer
Programmatic marketing solutions provider DataXu today released its Consumer Index, a new quarterly report on cross-market consumer behavior trends and purchasing patterns. DataXu claims the inaugural
report looks at data … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brands and retail stores are ready. A local inventory feed that enables consumers to search Google Shopping, Bing Shopping and Yahoo Shopping for the … Read the whole story
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by David Goetzl
Real-time in-box activity has such potential on paper. An Email Insider Summit panel [discussed] why adoption may not be moving as fast as one … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Audio RTB is here as one company slips biddable spots into the internet radio stream. Unlike display, audio ads are hard to ignore, and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has released an application programming interface (API) to help brands create live streaming content on YouTube, which in aggregate gets more than 1 … Read the whole story